First Cristal, And Now Jacob The Jeweler? What We’s Gon’ Talk About Now????

Who will the rappers talk about in their music now that Jay-Z’s called for a ban on Cristal and Jacob the Jeweler’s been arrested?

What? You didn’t know about either? Sorry, I must not have been doing my job. Here’s both, in a nutshell.

Industry rap giant Jay-Z has joined the ranks of those boycotting high end champagne company Cristal, in response to the negative comments made by Frederic Rouzaud, managing director of Louis Roderer Cristal.

In a special summer edition of The Economist magazine, Rouzaud commented on the Hip-Hop community’s patronage of the champagne brand in an article titled “Bubbles and Bling.”

Rouzaud stated that he observed the rap community’s constant patronage of the pricey drink with “curiosity and serenity.”

Rouzaud further stated that other brands like Dom Perignon and Krug “would be delighted to have their business.”

Jay-Z has announced that he will no longer support or distribute Cristal champagne at his 40/40 sports bar/restaurant.

“It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the ‘Hip-Hop’ culture as ‘unwelcome attention,'” said Jay-Z. “I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life.”

Hmph. ‘Bout time. Plus Jay-Z’s got his own brand of liquor—Armadale Vodka—so it should have been about nothing but that in his music to begin with. Marketing 101, baby. Straight up-and-down. To thine own products be true.

But I digress.

Now, on to the (allegedly) crookalicious Jacob the Jeweler.

Per TMZ.com:

[…] a drug operation under the name the “Black Mafia Family” and allegedly transported and distributed thousands of kilos of cocaine across state lines. The 41 year-old Arabo, whose name is spelled several different ways in the papers, was named in the Detroit indictment. The indictment seeks forfeiture of more than 30 pieces of jewelry, in addition to a number of residences and cars.

Arabo, a Russian immigrant, opened his store in Manhattan’s midtown diamond district in 1981, and a visit by hip-hop artist Faith Evans in the mid-1990s proved to be the catalyst for his career as jeweler to a galaxy of rappers and actors. Evans introduced Arabo’s gold- and diamond-heavy creations to her husband, the late Notorious B.I.G., and thereafter Jacob the Jeweler quickly became not just a baublemaker but an icon and a symbol of attainment in the fiercely brand-obsessed hip-hop universe. His name appeared in hip-hop lyrics and even in a Def Jam video game.

In 2004, Arabo announced a partnership with Kanye West to produce a line of religious-themed jewelry, and that same year, Cartier filed suit against Arabo, claiming that he had modified their products illegally. The May 2006 cover of Vogue magazine featured actress Keira Knightley wearing a pair of Arabo’s diamond earrings.

(Damn, Kanye’s partnering with everybody. And all that time I thought I was special.)

Oh well. I, for one, got way tired of hearing “Jacob the Jeweler” in every damn hip-hop song, and I always thought those gigantic pieces of gaudy, blinged-out jewelry were way over the top. Especially those frightful Jesus pieces.

But that’s just me.

Good riddance, Crissy

…and Jacob.

I never drank or wore you anyway.

Allhiphop.com: Jay-Z Shelves Cristal At 40/40 Club, Urges Boycott
TMZ.com: Bling King Busted On Drug Charges

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6 thoughts on “First Cristal, And Now Jacob The Jeweler? What We’s Gon’ Talk About Now????

  1. >LOL, Matt. Actually, I perfer Dom or Krug but in a pinch some good ole American Korbel will do.I've never thought big jewelrey was tasteful or necessary and as a matter of fact I don't even wear a watch. But Jacob going down is going to have a lot of people coveting what work of his there already is. Oh well.

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  2. >it's funny to think that i've never heard of versace until biggie said it first. give credit where credit is due, the hip-hop community is changing the landscape of the modern culture. worldwide.the "majority" doesn't like it because they "can't" control it. they can "manage" it, but can't "control" it.

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  3. >I am shocked by this. Everybody in hip-hop needs to boycott like Jay-Z. Heck, let them know our buying power does make a difference. And that ugly jewelry will not be missed. I'm like you Lo… I'm tired of hearing about Jacob the Jeweler in every rap song…but heck they sing about him in R&B too…Just sad. Oh well…greed will bring you down every time.

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  4. >Lance, I never heard of Coogi until Biggie said it. And I originally thought he was saying "coochie." I thought the song went: "Black and ugly as ever, however, I stay coochie down to the socks." I remember thinking, "eww" (as I sang along). When I learned he was talking about Coogi products, I was like, oh. For the record, I wasn't feeling Coogi's stuff back then, either, although it's gotten a lot better now.

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  5. >it's been years since biggie has passed away, but i don't recall any rapper, right off hand, to roll off designer jewelry, clothing like biggie did back in the day. maybe kanye hinted on it a little, but with biggie and puffy…it's was on and poppin'!and just when i wanted to get "pissy with my crissy"….oh, well. it's ginger ale now….lol(iroqi) <—uh-oh…big brudda is back! spyin' on the peeples again!

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